Cutting out the middlemen saves you money.
Traditional dental product distribution operates on a complex, inefficient supply chain that increases costs. The significant markups you see reflect expenses such as shipping, logistics, dental reps' commissions, and supply house overheads. Brands sell their products at wholesale prices to dental supply houses, which then amplify the price 2-3X. Because of these inflated costs and the need to preserve their relationship with supply houses, brands can't simply bypass the system and sell directly without jeopardizing their business.
Discount online suppliers are resellers. You still pay more.
Transitioning to online suppliers might seem innovative, but they're still entangled in the same wholesale/retail chain. While they save on some overheads—fewer sales reps, lower administrative and advertising costs, smaller staff—they still need to apply substantial markups for their profit. Brands get a bigger slice of the margin pie, but they're still forced to keep their prices close to those of dental supply houses to avoid conflict.
They fool you. Deals are baked into retail margins.
The lure of deals like 2-for-1 or heavy discounts can seem attractive, but they're often just a smokescreen. Such tactics are essentially tricks to embed higher margins into the pricing structure. In reality, these 'deals' may result in offices paying more when purchasing at full retail price. The initial price is often inflated, so even with a discount or a buy-one-get-one-free offer, the supplier and the brand still secure a substantial profit. It's a clever play within the retail/wholesale framework designed to make you think you're getting a bargain, when in fact, you might be paying more than necessary.
No tricks. Just simple and honest savings.
Our company offers a revolutionary alternative. Driven by a direct-only business model, we minimize overheads and reduce markups, translating to authentic savings for dental offices. Our low margins reflect a commitment to value over profit, the ethos of Wonderful Dental, founded by veteran Pediatric Dentist, Dr. Epstein. Our business thrives not on profit maximization but on the shared success of our partners—dental offices and their patients who love our products. This model, coupled with the positive feedback we receive, affirms that we've cracked the code to a fairer, more effective supply chain.
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